Our research highlighted one clear area. Homeowners want to move on their projects but they lack the knowledge base to figure out where to start and are usually left with more questions than answers. Questions like: Who do we hire? Where do we find them? Can we trust them to get the job done right? How much will they charge? Should we even let them into our home? We answer these questions by putting viewers minds at ease by highlighting how Thumbtack knows how to help and can match homeowners with the right pro for their exact needs. While the numbers are not all in, early reads on the campaign show iRoas increasing by 15% compared to previous years while also staying on par with awareness metrics.