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The ask: Show how untouched and unspoiled Newfoundland & Labrador is.
We created an integrated campaign centered around a mobile first 360° immersive audio/visual experience that would let travellers feel like the explorers that came before them. We created and illustrated constellations that would take people into different areas of interest. These pages housed online videos and supporting content that would encourage people take the road less travelled.
We supported the campaign with interactive 180° online ads, Facebook Canvas ad as well as full page Globe & Mail print ads.
Check out the online experience at explorerswanted.ca