1
2
3
4
5
6
7
8
9
10
There's two types of winter in Newfoundland & Labrador. One that involves of lot of grumbling and swearing and one thats more "Fuck Yeah!". The integrated campaign included television, radio, interactive online banners and online video.
The original payoff line in TV presented was "Winter doesn't have to suck!"
The examples below are television and online half page ads.