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An ambient idea that we created to help raise awareness during the holidays of what a hearing impaired person goes through. We recorded the entire event and it was used as a web video on the Hearing Foundation’s website. We also gave passers by a blank music sheet as a handout that lead people to a website where they could donate to the foundation.
2013 ICE award Non-Traditional Single/Campaign – Gold
THC Print ad / Handout
Given to passers by and published as inserts in local newspapers