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A unique billboard sporting the headline – “Vandals Deface Sign” appeared as if it had been defaced only moments ago. In fact, the paint on the graffiti wasn’t even dry. For passers by, it created the illusion that the news had just happened and the Chronicle was the first to report it, effectively demonstrating the immediacy of the breaking news alerts.
2012 ICE award OOH Campaign – Gold
Vandal defaces sign Week 1
Vandal defaces sign Week 2
Vandal defaces sign Week 3
Vandal defaces sign Week 4