If you think Halloween is scary, try owning a home. Especially for the first time. Working off this insight we created an integrated campaign that kicked off with a claymation 15 second “Huluween” Hulu sponsorship supported by augmented stills in paid and organic social. We also worked with a writer/content-creator and actor to create a Ghostly character using the narrative of being a first time home owner. We created 3 longer format videos and 3 shorts that ran on Instagram and Tik Tok. The launch of the influencer vidoes garnered more views in the first 24 hours and surpassed multiple company milestones.
